Substance over Style

Meaty content for your clients

Boring Copy isn’t Bad Copy

Your audience wants solid information, not marketing fluff

Narcoleptic for Non-Buyers

Stop wasting time on indifferent prospects

Boring Copy Makes Your Business Better

Boring copy is the facts and figures, data and research that forms the foundation of your product or service. It’s the nitty-gritty details that your prospects and customers need to know, without the flash and hype of typical marketing copy. This approach is often considered boring by the people who will never try or buy your product, but for the ones who are interested, it’s the essential information needed to build brand loyalty and be recognized as an expert in your niche.

Does Boring Copy Work?

To be effective, your messaging doesn’t have to be sexy, provocative, or controversial – but it does need to be clear. We create content that naturally describes your business and products, so your audience can make an informed decision based on your merit, not cheap psychological tricks.

Who can we help?

If you’re looking for savage copy that lowkey wokes unicorns and venture capitalists, we’re not the squad for you. If you want high-pressure sales pages that take hours to read, you should probably search for another team. We create clear and informative content that uses compelling copy and informed strategies to convert try-ers into buyers. Nothing more. Nothing less.

Is your copy boring enough?

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Web Content

The content on your site should be interesting for your target audience, providing them factual information about your services and written so the search engines rank it will when your audience is looking for your services.

Depending on your brand’s voice, the copy can be conversational – two friends discussing the merits of a particular approach – or more formal, providing the data and facts they need to make their buying decision.

Email Marketing

You have a fantastic product or service and you want to stay in contact with your clients and prospects without hardcore sales tactics. An effective email campaign keeps you connected to your prospects while gently guiding them through your sales funnel.

Choose an automated email chain that’s triggered by activities within your sales funnel, or go with a regular communication – monthly or quarterly – to stay connected with your clients and prospects.

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Educational Articles

Your clients trust you because you provide expert advice and useful materials. We create quality content that builds trust, showing your audience that you are the authority in your niche.

Give your audience research-backed white papers, real-world case studies, or informed articles that draw from your extenisive experience and education within your niche.

What kind of content do you need?

 

Contact us to get started