Who Needs Boring Copy?
If you need clear content that communicates the features and benefits of your product or service, without a hard sell, you need Boring Copy.
We typically work with clients in the B2B space, creating informative content that communicates the value your business brings to their business. The goal of Boring Copy is to create content that showcases the essential components of your service, engaging the reader to connect with your sales team.
BoringCopy doesn’t sell your service, but it is a vital part of your sales process.
Lawyers
Clarity and consistency is essential when communicating your services to your audience. Whether you specialize in real estate conveyance or personal litigation, we can help you deliver a clear and precise message that is not open to interpretation.
Accountants
Corporate taxes, assurance engagements, bookkeeping, and financial audits. Your focus is on numbers and tax strategies, not web copy and engagement. We can create content that answers the questions your audience is asking you and your team, so you can focus on their books and financials.
Manufacturers
Bathroom partitions, scaffolding, batteries, electrical outlets, or bilge pumps. Life would be quite different without your products, and there are multiple options to consider. We can create interesting content that demonstrates the quality and value of the products you manufacture, so you can stand out from your competition.
Financial Planners
Life insurance, disability coverage, and investment strategies – they’re important components of a long term financial plan, but they need to be communicated clearly to ensure they’re compliant and don’t make promises you can’t deliver on.
We will work with your compliance department to ensure your content is compliant, while making it interesting and engaging for your target audience.
And more.
If your industry values clarity over hype, we can help.
Some of the projects we've worked on
